{
  "contact": {
    "press": "press@pumpsluts.com",
    "partnerships": "partners@pumpsluts.com",
    "brand": "brand@pumpsluts.com"
  },
  "releases": [
    {
      "id": "launch-v013",
      "date": "2026-05-20",
      "category": "Product",
      "headline": "PumpSlüts launches ticket pools and creator tipping demo",
      "summary": "New static demo showcases live offers, pool entry, tips, subscriptions, and a creator dashboard — with a full brand kit and drag-and-drop asset pipeline.",
      "tags": ["launch", "creators", "tickets"]
    },
    {
      "id": "brand-kit",
      "date": "2026-05-20",
      "category": "Brand",
      "headline": "Brand portal and newsroom go live for partners and press",
      "summary": "Uber-style brand guidelines, logo downloads, color tokens, and sample creator commerce assets ship in-repo for instant swaps.",
      "tags": ["brand", "press"]
    },
    {
      "id": "pool-milestone",
      "date": "2026-05-08",
      "category": "Milestone",
      "headline": "Capitol Hill insider pool crosses $1.5k — 97% filled",
      "summary": "Sample creator Leila Hassan offer demonstrates high-conversion ending-soon pools in the Washington DC market.",
      "tags": ["pools", "demo"]
    },
    {
      "id": "creator-spotlight",
      "date": "2026-04-22",
      "category": "Creators",
      "headline": "Isabela Moura: Baile funk VIP pools drive R$24k paid out",
      "summary": "São Paulo creator profile highlights ticket-based access, live gifting, and merch drops in the PumpSlüts commerce model.",
      "tags": ["creators", "brazil"]
    }
  ],
  "facts": [
    { "label": "Creator revenue share", "value": "70%" },
    { "label": "Markets (demo)", "value": "BR · US · global" },
    { "label": "Commerce surfaces", "value": "Pools · tips · subs · swag · live" }
  ]
}