Brand center · Newsroom

Move culture.
pump the pool.

Official guidelines for partners, press, and creators. Download logos, colors, and sample commerce assets — or drop your own files into assets/ with zero code changes.

Overview

Brand at a glance

PumpSlüts is a ticket-and-pool platform for creators: live offers, tips, subscriptions, and merch. Visual identity centers on the gold ticket mark, hot-pink energy, and playful Boogaloo display type.

✓ Do
Use the ticket mark with clear space. Pair Boogaloo headlines with Nunito UI. Lead with pool/ticket language.
✓ Do
Use hot pink for primary CTAs and live states. Gold for tips and checkout.
✕ Don't
Stretch, rotate, or recolor the mark. Don't swap wordmark colors independently.
✕ Don't
Place the mark on busy photography without a scrim or card.

Identity

Logo system

Lockup SVG
MarkPrimary mark

Apps, favicons, watermarks

logo-mark.svg
WordmarkWordmark

Marketing headers

logo-wordmark.svg
LockupHorizontal lockup

Partners, decks

logo-lockup.svg
App iconApp icon

PWA, stores, social

logo-app-icon.svg
Mono — on light SVG
Mono — on dark SVG

System

Color & type

#FF3B6B
Hot

CTA · live · likes

#7B2FFF
Purple

Wordmark accent

#C9A84C
Gold

Tickets · tips

#22C55E
Live

Status · growth

#00C9C9
Cyan

Chat · highlights

#0A0A14
Dark bg

App shell dark

Boogaloo — pools, stats, hero lines
Nunito 800 — buttons, labels, newsroom body

tokens.json · tokens.css · BRAND.md

Partners

Download center

One-click SVG logos. For full commerce samples, clone the repo or copy folders below into your CMS.

brand/ assets/profiles/ assets/media/ assets/promo/ assets/swag/ content/manifest.json

Asset drop guide (README)

Commerce samples

Creator & merch assets

Replace placeholders: same path, use .jpg or .webp instead of .svg.

Profiles

Swag / store

Promo banners

Home takeover

1440×480 · assets/promo/home-takeover.jpg

Explore banner

1200×360 · assets/promo/explore-banner.jpg

Newsroom

Press & updates

press.json

Media

Press contacts